Friday, September 01, 2006

Flyers as a Marketing Tool

Flyers are a fabulous marketing tool and can be so simple to create. You don't need to spend hundreds of dollars on them. Just follow a few simple rules and your business flyer will explode!

Write a catchy headline.
Make it memorable or unusual by using a few carefully chosen powerful words. Powerful titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free Bonuses, Now You Can, Discover, Proven. Those would catch your attention, wouldn't they?

Use colorful graphics.
One large image or graphic will have more impact than many smaller ones. A stunning photo or illustration grabs attention and can help sell the idea you are telling folks about.

Use testimonials.
Nothing makes someone believe in something else like an endorsement from a happy customer, especially if it tells the results they've had with your product or service. Be sure to include the first and last name, company name and location of the person providing the endorsement. NEVER make false testimonials.

Offer a discount or special limited-time price.
Design a coupon on the bottom section of your flyer. Be sure to clearly state the deadlines and limitations of the offer. Everyone loves to think they are getting a great deal on something. Use this to get them to take your flyer home.

It can be so simple..... even on a tight budget.
Select bright-colored or unique paper, and print with black ink.

Tracy(Cedara)Dunn of Thru The Attic Door

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