Crafters are constantly on the prowl for free downloadable patterns. It isn’t enough to simply offer emailed PDF patterns anymore. Instant downloadable patterns are the latest rave for crafters who want their patterns NOW so they can start their projects NOW. If you’re a pattern designer who offers epatterns and you’ve been debating whether or not to offer a free epattern, below are a few reasons why you should indeed offer them.
1. Free patterns make great Thank You gifts for your regular customers as they return to make purchases.
2. This is a great way to introduce your talents to crafters who aren’t familiar with your designs. If they like your free pattern, more than likely they’ll be back to purchase the patterns that you sell.
3. People that want to learn new crafts will most likely look for free patterns at first rather than spend money on a pattern for a craft they aren’t sure that they’ll enjoy. Offering a wide variety of free patterns can be a positive effect on your pattern sales as this will draw in more customers. While they’re browsing, they may just find another crafting interest.
4. Adding free patterns on a regular basis is a great way to keep patrons returning to your site.
Many of the designers at Pattern Mart offer free patterns. Visit www.patternmart.com to see all of those FREE patterns.
Wednesday, January 30, 2008
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