Thursday, December 07, 2006

Holiday Email Marketing

Creative e-mail marketing tips to increase your holiday sales or just let your customers know they are on your mind this holiday season. They are all simple to do.

Remind customers about gift cards. Whether you own a retail store, e-commerce site, restaurant or spa, you can use e-mail to promote your gift cards. You could offer a discount or an added bonus to those who purchase gift cards from you. For example, you could offer a free ornie to the purchaser of a $25 gift card.

Offer gift ideas. Some folks just go blank at the holidays when they pick out gifts. Make it easy for your customers by giving them great gift ideas. Everyone's trying to figure out what to buy their friends and family. Highlight gifts that would be great for dad, mom, brother, sister or the friend who has everything.

Send a customized holiday e-card. A great way to connect with your customers or clients is to send a personalized holiday e-card. You can include a photo of your staff along with their signatures. You can also include a poignant thought, poem or short story that helps express the sentiments of the season. Show them how much it has meant to you to have them as customers.

Tracy(Cedara)Dunn of

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